49er Video

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We must keep as our goal turning away from production for war and expanding production for peace.png This entry refers to a departed business that has closed or left town.
All information here is for historical reference only.


606 West Covell Boulevard, in the Anderson Plaza
Sunday-Thursday 10am-10pm
Friday and Saturday 10am-Midnight

On January 5 of 2011, the store announced that it would be closing its doors for the last time on March 31, 2011. The owner decided to retire and went on a vacation. Business continued as normal until rentals stopped on March 19th.

Encore sale: 49er was open for one more day of sales on Wednesday, March 23 between noon and 8 pm for last minute deals on all the movies that were left in the store.

The website had a search feature but it did not search the actual inventory of the store. You were asked to call if you have any questions about titles they carry.

Note: Due to new store hours, Midnight Madness is no more.
Note: Due to no store hours, 49er Video is no more either!

This location is now occupied by Aggie Ace.

  1. Accounts
  2. Pricing
    1. Specials
    2. Late Fees

49er_employees.jpg49er employees: Fierce Service

49'er Video was an independent video store in Anderson Plaza at the corner of Covell and Anderson Road, just a couple shops to the east of Guad. The staff was rumored to give "fierce service" and were fairly knowledgeable and interested in movies in comparison to the staff of some chain video retailers such as Blockbuster.

Cutting up your Blockbuster card at the store used to earn you a free rental, which was a nice little perk. You used to be able to check out the "decorations" hanging from the ceiling.

They had sections for films required by classes on campus (restricted to one-night rentals), Art House (foreign & indie) films, a separate adult section containing pornographic movies, as well as BBC and US television series (Lost, Star Trek, "South Park", "Dexter", "House", etc.). The main difference between Blockbuster and 49er is that 49er had a much wider selection of movies (you won't just find a few mega-hits and new releases).

While Blockbuster prides itself on excessive new releases (the big-budget movies), 49er had more of a focus on its collection of classic/foreign/independent films, in addition to the most recent new releases. Recent releases were updated on [WWW]their website, but the website is NOT an accurate listing of the store's rental stock — if you were looking for a specific title you should have called and asked them. The staff could have looked up anything. You could have also learn about new additions to their collection via their weekly [WWW]mailing list.

49er no longer rents out video games.

49er was also the place to go to get cheap, high-quality, used DVDs. The racks of previously-viewed 'for sale' movies were immediately in front of the registers and the movies were usually only priced around $4-$10. Movies included the original packaging and could be exchanged or repaired if they were scratched beyond watchability.

49er was one of three places in town (the others being Dimple Records & Armadillo Music) with a DVD buffer that could repair scratched DVDs and CDs. They used this machine on their stock to maintain rental quality, and also offered this service on non-49er stock for a fee ($2.99 plus tax per disc)

They also carried a very impressive number of Blu-Ray titles that were available as one-night rentals.

The contentious relationship between Blockbuster and 49er first manifested itself in 1999 when the small rental business joined a multi-party lawsuit in which Blockbuster was alleged to have anti-competitive practices and price fixing. In particular, Blockbuster allegedly shared its profits with several major film studios in exchange for a choice selection of the latest video releases. The case was dismissed in 2002, but prior to that, two studios had settled out of court for $15 million.


You needed an account to rent at 49er Video, without exception. This account was completely free, however you did need to have a valid credit card (Visa or Mastercard) on file and have a valid photo ID (preferably a California Driver's License) when you signed up in order to rent movies. These were the same guidelines for an account at 99% of all video rental stores. For families, the head-of-household may have placed any family members on the same account, as well as any restrictions for those individuals (for example, if you didn't want your 13-year-old checking out R-rated movies).


New Releases were 4.59+tax for one night (Blu-Ray and DVD)

You could have added an extra day to a new release for the cost of 50 cents - at the time of rental only!

Library titles (older films) were 2.99+tax for five nights.



FALL 09 UCD SPECIAL! == Extended through 2010!!!!!!!!! ==
ALL DVD NEW RELEASES ARE $1.65+tax per night!
Does not include BLU-ray. Library title prices remain as normal.
Limit per customer is 9 at a time.
You must have a UCD STUDENT ID and have a valid VISA or MASTERCARD on file.
All late fees are eligible to be billed to the CC on file two weeks after they have accrued. The late fee rate is $1.65+tax for every day they are late. If you do not return a new release title within eight days of the due date, you may be billed the retail price for replacement and will own that DVD.

Late Fees

The library titles "re-rent" to you for another 5 days - so if they are one day late or five days late the price is $2.99+tax. If you rent a set of 5 library titles for 7.99+tax the late fee for the set of 5 movies is 7.99+tax for another five days.

**Late fees for new releases added up very fast!** At 2.79 per day, plus tax, if you have just three new releases that are three days late each, you will end up owing 27 dollars! For fees that are very steep, you can usually (this is not a promise) have them cut down to 50% of what you owe if you talk to an employee when you return the late movies and kindly ask them if they can help you out. Even at a 50% discount, however, late fees can be very high, so rent only what you can watch and return your movies on time!


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2005-12-31 02:38:11   This place is awesome. Five movies for seven dollars. —NickSchmalenberger

2006-01-19 00:28:45   No more 5 movies for 5 days for $5? That's a shame. —KurtMontandon

2006-07-12 23:49:31   The quality is excellent. It would be hard to find a better quality selection even in a big city. It's certainly helped me expand my film viewing. —MisterProfessor

2007-01-04 16:48:58   They have recently added a employee notes to a lot more of the new releases. These can help a lot when trying to decide on a movie, especially because the staff overall has great taste. —JanelleAlvstadMattson

2007-01-05 02:11:04   perhaps mention should be made of the employees getting there own section for there picks? —StevenDaubert

2007-08-15 09:01:35   employee picks and the wall for the most rented movies are awesome and their porn selection is far greater than stonegate. —piratechef

2007-08-16 15:24:13   I've found a lot of great movies here - check this store out if you're about to give up on films b/c of the Blockbuster/Big Box Office crap. —ChrisThielen

2007-09-11 22:32:23   i love 49er but you might want to keep an eye out for erroneous late fees. After getting one employee told me they don't check their drop off box late at night or early in the morning (in fact this person said to me they only check it twice every 24 hours, which may not be true for other employees). Therefore, if you are returning your movie the day or night it is due, you should return it in the store just in case (its good for the employees too, so they don't have to carry as many movies in late at night in the cold. They should probably just put a slot in the store wall, it actually wouldn't be that expensive). If the store is closed put the movie in the box and call them the next morning. If you are charged a false late fee and call them on it, some employees may or may not correct their error (even if you have a history of turning in all your movies on time). Based on other people's comments, this was likely the act of one particular employee and not the policy of the store. However, what ever you do do not pay the late fee , they take payment as an admission of guilt, and therefore you can not speak to the manager about it later if you payed the fee. So request to speak to the manager before you pay (of course you should pay it if you did return the movie late...duh). Hopefully this is an isolated incident, but its always a good idea to be careful. —MattHh

2007-09-16 10:14:34   MattHh, I am sorry if you've had issues with erroneous late fees here before, but speaking on behalf of myself and myself only, I can tell you that I've already checked the box once so far this morning (we just opened 10 minutes ago), and I'll check it at least 2 more times during my shift, including once just after noon. I realize your frustration with our drop box system, but try to remember that we often have only one employee working at a time, especially during the day, so for instance, if it gets busy, that employee can't just take a break from helping a line of customers to go check the box. Also, with regards to the fact that the box should be attached to the store - I agree! In fact, I'd bet good money that ALL of our employees agree. It's kind of inconvenient having to carry a big plastic box outside every few hours, open up a locked door and carry 50 to 100 movies inside. But think about how much money that would cost, and we are a small, independently owned business. Finally, if you're charged a late fee that you believe was incorrect, OF COURSE you shouldn't pay it — would you go to court with a speeding ticket, pay the full amount, and THEN tell the judge that you want to dispute it?? We try to do our best here but we're all human beings, and human beings do make mistakes. If we charge you a late fee you believe you shouldn't have been charged, just tell us you don't want to pay it and you'd like to talk to the manager. We try our very best to be reasonable and understanding, especially if the error is on our part.

2007-09-27 02:43:27   Yeah, please don't listen to that Matt guy everyone, I've been working here for just short of two years and that box has always been checked at the VERY least 4 times a day. No one "admitted" to it being only checked twice - thats silly. But the box-checking is irrelevant, if we are late checking the drop-box we check all the movies in as if it was the day before. We do make mistakes occasionally but its so rare its hardly worth discussing, and I have never seen another employee (or myself) not give a customer the benefit of the doubt if they say they returned their movie on time and the computer shows that its one day late (unless a customer has had a history of lying to us or making excuses). Look, we get it, we know you dont want to pay late fees, but its part of the rental game. It's not our fault if you return something late, even if it's only a little late. We offer a 12 hour grace period, but thats all we can do. We are aware there are movie rental services out there that dont make you pay late fees, but thats not us - instead we offer the best customer service we can and give you the ability to select a huge variety of movies the same day you want them. We are also usually quite generous about cutting larger late fees in half, especially if you bring them into the store and take care of the fees the same day you drop off the late movies. We aren't mean-spirited and we aren't working on commision, so give us a break MattHhs of the world - we get paid minimum wage (or a hair above), work way into the night, and are open every single day of the year, no exceptions. Pay your late fees, it's good karma. —JakeJames

2007-11-07 14:01:47   I moved from San Francisco and despaired of finding a video store here on par with Le Video on 9th Ave. 49er is not quite as large, but for a town this size, it's incredibly complete, and the staff there are really knowdlegeable and give fantastic service. I am awed. —NotSure

2007-12-08 16:37:44   After a bad Blockbuster experience, I only go to 49er. It truly is the best. Just remember that unlike Blockbuster, late fees do exist. A friend forgot this and had quickly accrued a $30 late fee. I was a few days late on a DVD return and had to pay $6. I don't think they charge more than any other store, but people have just grown accustom to not having to pay late fees with Netflix and Blockbuster. —VinceBuffalo

2007-12-28 20:39:44   I have never once posted on Davis wiki but after my experiences with 49er video I felt obligated to warn others. The store is appealing enough initially, but the staff was very pompass and rude on nearly every visit, they rarely seemed at all interested in helping me, or even renting me the film after I found it myself. The rental charges are unnecessairly complex and the fees are without question exuberant. I always pay my late fees and I also see the reason which they apply (however any video store that does not offer some kind of flat rate monthly service is falling behind quickly) however beware as they will just Take your money from the account provided at the time of account opening, and without warning. Honestly most practices of this store are primarive and I STRONGLY encourage other guest to take their video business elsewhere. —Pmpman

2008-01-08 20:29:23   "beware as they will just Take your money from the account provided at the time of account opening, and without warning" Pmpman, you need to clarify what you mean by this. "Take money from the account"? Are you referring to overdue charges being billed to customers' credit cards? First of all, we NEVER charge anyone anything they don't legitimately owe us — and almost always, if someone contests a late fee or other account charges, we are at the very least willing to listen to their story and give them some benefit of the doubt. Second of all, the terms and conditions that EVERY new customer agrees to when they sign their membership form give us the right to bill credit cards for uncollected charges or unreturned movies, after a certain period of time. It's a right every video store that wants to remain in business reserves — it's not out of the ordinary at all. If you are accusing us of doing anything unethical or illegal please get your facts straight and be clear about what you are saying. I'm sorry if you're upset about an experience you had at our store with overdue charges, but please don't accuse us of doing something you don't have the facts to back up. —DavidObrien

2008-01-09 18:52:33   "The rental charges are unnecessairly complex and the fees are without question exuberant"

We have two prices. Two. 2.99 for a library or older movie, 4.59 for a new release. There are some deals if you get multiple movies, but still how can two standard prices in any way be considered complex. What do you do when walk into a grocery store where there are literally thousands of different prices? Do you hide your eyes and run out of the store screaming? —JakeJames

2008-01-15 08:46:45   My fiance and I have been patronizing 49er video since we moved to Davis almost two years ago. I have always had such a positive experience and the selection is by far the best in Davis. The employees are all movie fans and have given us great advice on films we may have not otherwise seen. I am a high school teacher by profession and the manager spent almost a half of an hour looking for historically accurate films on WWI with me. If you need help—or advice in my case—just ask any of the wonderful employees. As long as we live in Davis, we will not go anywhere else! —hbrittan

2008-01-15 09:29:27   I agree with the positive comments. We have always had a good experince with 49er and love the selection and prices. —MyaBrn

2008-01-31 09:38:23   I'm a fan of 49er and their employees despite having an idea, I think, of what the "complex fees" complaint is about. I blame the signage. The full structure seems only to appear on one sign near the front, which I routinely find myself unable to reference from even half-way across the store, either because the font size of the key info is too small or because it appears in a not self-evident place among other items and heads and fonts of different size. Plus it's not the big sign over the register, and little reminder signs amongst the shelves seem everywhere with the deal price for renting 5 or the basic price dare you to scan for the particular fact you are looking for ("First-run rentals are cheaper through Thursday night?"), but it's only on the white sign at the entrance, which seems to be an introduction to first-time visitors, and so can raise the implication that, if you're a semi-regular, you must be mentally deficient if you find yourself always having to cross the store to take another look at it. Probably the state had more enemies before the recent trend to make public transit maps and rules easier too. Love it or leave it. —oliverevilo

2008-02-01 00:22:47   Great selection, very helpful staff, reasonable rates. The broadest range of titles I've seen in a video store. —DonShor

2008-02-23 17:27:37   Best video store in Davis, they love film, they love to help you out in picking what you could be looking for, amazing selection in all genres English and foreign language, just the best place to get a vid in Davis. —AggieFinn

2008-06-07 18:48:26   In my opinion just having good movie taste does not remove the requirement for having respectable business practices. They make a lot of money charging exorbinant late fees. Then if you happen to not be in the store for 30 days they just send you to collection agency. Imagine having your credit trashed by a late fee you didn't even know about. (In my case because they rented to someone else on my account without my permission) So beware under the guise of being cool they are steling blind from us. —cmj

2008-06-09 16:33:43   I really like 49er, I haven't had any problems. A year or two ago they had this end of the year deal where you could put $20 on your account and get a free rental. I have 16 cents left, and I like that it was just there for whenever I wanted to rent a movie for the past two years.

Plus, they had reduced prices on new releases for students this quarter. That's cool, too. —ChristyMarsden

2008-06-09 19:35:47   I don't need blockbuster anymore. Thank you 49er.

p.s. go for the employee picks!!!! —Adaleen

2008-07-16 16:43:28   I've always liked going here but not so much lately. The staff seems to be getting grumpier. Maybe their pay should be upped.. —GabeDavis

2008-07-16 23:17:17   49er is the best video store in Davis! Hands down. Not only is their large and diverse selection way batter then blockbuster, they carry older and/or obscure titles. The service has always been great here and have never had a problem with anything here. If one must rent movies, rent them here. —sweetsoni

2008-09-16 17:14:46   Third best place to meet a mate in 2007, according to the Aggie! —SallyHensel

2008-12-25 18:30:19   I miss Mike. Mike - we love ya. Heard the circumstances weren't ideal... too bad, quality employeees are too good to lose. Sad to see you go but to everything, a season. Best wishes. —toyon

2009-02-21 18:52:45   Overrated. With employees that suspiciously stare at you. :( —AnnieSirrah

2009-03-20 18:11:13   I love 49'er and rent from them on a weekly basis. I loathe Blockbuster and wouldn't dream of going to one of those soulless, censoring chains. I love their "past 12'o clock means a cheaper rental" thing, since I am a night owl, and often when we rack up late fees like nobody's business certain employees seem to cut us a little slack with the fines. Perhaps they notice how much money we give them every week due to our laziness? Who knows!? I am mainly writing to comment that about two weeks ago, on our weekend soujourn to get a video or five, one of the employees (a new face, lighter curly hair, glasses) smiled and joked with us. So simple, right?! It was refreshing, since as much as I love 49'er, the staff always looks very bored/neutral and somber and are hard to get a smile out of. I often suspect they are not paid very much, since my days in soul-crushing retail made me that way too.
I always protest that "I want my indie video store clerks WEIRD"!, since I am used to strangely-coiffed, film-studies-majoring, movie snobs in suspenders that look down their nose at me when I rent Underworld and freak out when I rent Kurosawa, or whatever. Maybe I think I'm living in a John Hughes film. Maybe those weirdo film-nerds are all older grad students who won't work for minimum wage. Maybe 49 is a soul-crushing place to work and I just think it rules because it carries awesome films? Who knows?
Anyway- to the nice curly-haired employee; Thanks. Little things like that make me glad I canceled my Netflix subscription. —KaiSmart

2009-04-11 22:12:53   I just got an account at this store tonight, and the service is excellent. There was a cute girl with really long hair and a cute dyed hair girl with glasses and they were both super knowledgeable! I even quizzed them! A+!! I'm curious to come back in and see how well the rest of the staff holds up, but I'll tell you.... The cute girls are good. I also wonder if they are single :-0 Just kidding... Kind of.

-Ryan —HunkyDavisLoveMuffin

2009-04-23 18:23:32   I'm always amazed that 49er can stay in business given the rise of NetFlix, but every time I stop in I remember why - they're just so great! From the special deals to the employee picks section to the friendly counter banter on Saturday nights, I'm always happy to find myself here. I do have to say that I seem to have rented an above-average number of DVDs with scratches (meaning you have to stop the movie halfway through and FF through the scratched parts), which might (?) be the result of how many people in Davis throw their stuff into their bags onto their bikes before they pedal off? - but even that doesn't keep me from coming back. 49er forever! —calvin2

2009-06-15 17:25:13   Staff is really courteous and helpful; selection and depth of inventory greatly exceed expectations. This store is a real asset to Davis! —DataPoint

2009-07-31 22:36:33   We have just become members and maybe it's too soon to make this comment—but everytime we have been in to rent a movie and even to set up our account, the staff has seemed grumpy and bored. Again, we've only been in a handful of times, but form those experiences I'd say they need to work on customer service to keep us and others coming back! However, the selection of movies is great and we are happy to support a local, independent business. —Devrey

2009-09-13 19:25:47   this place has a GREAT selection and the workers know their movies and won't say that everything is "pretty good." however, the last 3 or 4 times i've been there at least 1 of the dvd's i rent will be defective and be scratched and thus freeze halfway through. they used to use the dvd-cleaning machine everytime you rent a dvd, but now they don't, so make sure to tell them to clean the dvd's whenever you rent there. —boing3887

2009-09-20 01:09:55   i have been going to 49er for a long time, since i was a middle school student, know i am in college. I have never had a problem with the employees before, i actually thought most of them were very nice, but my last 2 visits i have left very mad, they were really really rude, and were not helpful in the least, it seemed my questions about videos were an inconvenience to them. i was also given a hard time when i was not questioned about my identity, and was told that i was not a regular because this employee had never seen me before. i am in the customer service business, and this is not how u treat a customer. —patty45

2009-12-15 00:40:51   They do have a decent selection and every other video store in Davis has closed. I do prefer going here as to having to order DVDs through the mail, but I finally decided to stop. 9 times out of 10 the staff is rude and there may be three people behind the counter and if I walk up to ask about a movie no one even looks up. Then one of them will huff and roll their eyes. It's not worth it. I've been going there for over four years, but I guess I've outgrown rude young goth kids. I like the idea of supporting local businesses (even though they are a small chain), but for the same reason I like going to Starbucks. At least people are friendly. —bradjone

2010-01-10 22:23:03   I've rented from them on occasion. I find that their selection is far better than Blockbuster. Their staff are friendly and knowledgeable about the movies they have, and make good recommendations. Their pricing is also much better than Blockbuster, at least at certain times of the week (ie. midnight madness) although for most people, probably not nearly as good as Netflix or Redbox. Their pricing seems rather high the rest of the time. One thing that does concern me is the requirement that a credit card number be kept on file in order to be a customer (not to rent something - just to actually *have* an account). They do not take strong measures to identify the person renting a movie unless you ask, and sometimes even if a certain measure has been requested for that account. This opens the customer up to someone using their account other than themselves, and it would be very hard for a victimized customer to show that they weren't the person who rented the video. While this may or may not be a real problem, it could be avoided by requesting an ID from everyone at the time of rental, or by allowing customers to not allow their credit card info to be kept on file (ie. to only be used at the time of rental.) This practice is common at Hollywood Video, a major video rental chain (but not one with any stores in Davis). —IDoNotExist

2010-02-12 21:43:11   I've had some good experiences at 49er in the past and the prices are typically competitive compared to Blockbuster but I was very dissatisfied with the service there this evening. Called ahead to see if they had a previous season of a television show in stock and they said they did. Asked about the price and they said they had it at 5 discs for 5 days for less than $9. Drove all the way over there to find it was not in stock and the 5x5 deal didn't apply. Was treated rudely by the sales associate. In this economy you'd think that customer service would be a requirement for a local business. At this point, I'm not sure if I'm interested in going back. —theschu2

2010-02-23 12:29:58   I have been a Davis resident since 1998, and a patron of 49er Video since that time. In the past I was always impressed by their video selection and good customer service.

However, an event that occurred on Monday night, February 22 will cause me to never come to this video store again. In October 2009, I rented 5 movies, and due to unforseen events, I returned the movies 6 days late. I have had every intention to pay the late fees, but didn't return to the video store until February to pay them. Here is what happened:

(1) The store clerk told me that 49er Video had sent me to a collections agent and with the stated intent to damage my credit if I didn't pay.
(2) I have had no phone contact or written notice from 49er Video.
(3) 49er Video added $10 to the late fees bringing the total to $42. These videos were only 5 days late and they were old movies.
(4) The store clerk was rude and accusatory. She made a big deal out of the fact that the videos had been late since October and why would I want to damage my credit. The fact that I had been at this store for more than 10 years made no impact.
(5) Previously I had late fees that were automatically charged to my credit card with no phone call or notice. These charges caused $100 in overdraft fees. The same thing happened to my roomate, who is also a 10 year patron of the store.

I would love to support an independent store despite the wide variety of more cost-effective choices (i.e., internet, Netflix, Red Box). However, with unprecidented threats to my long term credit and exhorbant fees I have a difficult time justifying that support. —JDamoth

I see your points. However, as a longstanding customer, I believe it is appropriate to be contacted before being sent to collections. The video store has my number and address. Also, they should provide a courtesy call prior to charging a credit card for late fees. I have more debt than I can pay, but with a simple courtesy call I could have re-prioritized my debt load to pay them and still remained a happy customer.

In addition, the late fees were $42 for five regular movies being late for 6 days, which is excessive in my opinion. Blockbuster would not charge for this (see their website- there are no late fees for Blockbuster), nor would Netflix. As a consumer with choices, I believe that the practices described in this response warrants me to post this and to choose other options. I believe in good customer service- it is the most important thing to me.

By the way, the bad marks on my credit bring absolutely no threat to me. My credit is already damaged. What I want is to be able to rent movies from a store that provides good service. I feel no reason for the clerk to be rude, and I am a consumer who has choices. Had the clerk been polite, I would have paid the charges. That is in fact why I was at the video store in the first place.

2010-03-06 11:11:01   Thoughts on "Midnight Madness":

I'm not sure if other customers experience this, but I find that I rent less because of how midnight madness is set up! When I want to rent a video, I'd usually like to rent it right now. But I know that if I wait until after midnight on Friday or Saturday, I can get the video much more cheaply. So I wait. But then I may be too tired to go get it after midnight. Or I may not want to stay up that night watching a movie, and might not have time the next day. So I might wind up renting nothing, because I know I can come back the next week if I do feel like renting something then. Midnight Madness is also not very convenient, since I might be near 49er now and know that I want to watch something later this evening. It requires a special trip to the store at a very inconvenient time.

It would be much better if the store offered a "24 hour madness" option. Same price as "Midnight Madness", but you can rent the video any time that the store is open, and have 24 hours to return it. I'd rent a LOT more videos if they did this. It would be convenient, because I could rent a movie when I actually wanted to watch it, and when I actually had time to watch it, rather than being forced to stay up late or watch the next morning. Plus, I wouldn't avoid renting at regular times so that I could get the midnight madness price, since I could rent at any time. —IDoNotExist

2010-04-12 23:30:21   My roommate and I are getting into the TV series "Dexter" and have rented the first 2 DVDs from here. However, they are 1 day rentals. When we asked why, the girl working there said "all new releases are 1 day rentals." This seemed odd to me because they have 3 season of "Dexter" on the rack, so it can't be that new. I looked online and this show came out in 2006 and the DVD was released in 2007. If you ask me, a 3 three old DVD of a 4 year old program is not by any means a "new release." Plus, one day to watch four hours of a TV show is not really a reasonable expectation. I'm just saying. —spalka14

2010-07-15 01:59:11   I love 49er, has that classic video store smell. Also has a great selection of foreign films and such. I have a netflix account (figured what the hell, it's only 9 bucks a month) but will probably cancel it. I seem to get a dvd that sounded cool when i saw it on the list, but don't much want it when it gets to my house a day or two later. it'll sit around for a few weeks before watching. I end up usually only watching maybe 2 rented movies a month, so 49er is probably a better choice. —EugeneB

2010-07-30 22:10:08   I really like 49er for all the reasons others have listed, but I have the recurring problem that every time I rent a movie from there it skips when I watch it, and almost always freezes. I would question my DVD player except it ONLY happens with movies from 49er. Aside from that I've had great customer service and always find what I want. —jeanvaljean

2010-08-03 03:48:11   Best place to rent movies in town! Great prices for students and they have a huge selection. —Saher

2010-08-12 22:59:35   49'er Video is easily the best video store I've visited in my personal experience. The selection is fantastic, and I don't think I've ever gone in with a movie in mind (no matter how obscure) that they haven't had. I've always received great customer service. Most of the employees are extremely helpful, especially when they let me know about ongoing rental deals that I otherwise would have overlooked. In fact, my overall experience with 49'er Video has been so positive that I still choose to support this local business over the nearby DVDPlay and RedBox machines. I hope they stay in business for many years to come. —DerkB

2010-09-04 23:23:10   I used to love 49er because they're friendly, have a good selection, and good prices. However I will no longer be renting there as the last 3 movies I rented there were messed up! I understand the movies are rentals but when you spend money you expect to be able to actually watch the movie. I now have a credit there instead of my money back that I will never use as I will definitely be going back to blockbuster from now on. —jadeeyes1113

2010-09-16 11:39:11   Coming here and browsing for movies was one of my favorite pastimes. My netflix expires in two weeks...Is that five dvd thing still in? —Davekhuh

2010-10-25 00:36:45   I visited 49'er video on Saturday night for the first time in almost 2 years. It is still a superb store with great selection and many obscure titles (relative to more mainstream stores), but I was appalled by the the lack of customer service skills (and people skills, in general) possessed by the young woman behind the counter. No eye contact, gave a snarky answer to my question and was obviously bothered by my presence (even when I was handing her cash). I have fond memories of a super-friendly, helpful and informative team of employees. I miss them and don't plan on patronizing this business if I have to continually encounter rude service by the current staff. Boo. —AlvinoGina

2010-12-28 18:40:34   We love 49er for the selection of old movies, the fact that they carry VHS, the interesting way movies are displayed (e.g. the Top 100 Store Picks are excellent), and the general high knowledge level of the staff. It's GREAT to have an indie movie store in Davis.

However, in the past year almost 100% of the DVDs we have rented have been scratched and have skipped. Sometimes we could fix it by washing them and other times they completely refused to play. When we mentioned this to the proprietor while renting some more discs, he muttered 'We'll resurface these for you' and put our chosen discs into the store's cleaning machines which — in our experience — have done absolutely nothing to prevent the problem.

As much as we love the whole 49er experience otherwise, it is not going to work if the movies don't play....

2011-01-09 22:53:47   I'm sad that it's going, but between Netflix, iTunes, RedBox, Amazon, and other competitors, it seems like the era of the video rental store is probably over, so it's probably a good time for the owner to cash out... —IDoNotExist

2011-01-16 15:18:50   49'er closing? Dang, I don't mean to be old school but I don't see this as progress. Browse titled on line now? Where is the atmosphere in that? —DavidFeliz

2011-01-17 09:25:51   Crap. I really love this place but am sad its closing. —jsbmeb

2011-02-14 16:46:17   So sad that 49'er is closing. It's been a Davis staple and an asset to the community. —EliseKane

2011-02-14 16:58:04   IT'S CLOSING???? Whhhhhhhhhyyyyyy God Whyyyyyyyyyyy!?!??? —ScottMeehleib

2011-02-14 17:41:16   looks to be closing soon

employees tried to buy it but dude seems like he would rather sell inventory and retire —StevenDaubert

2011-03-19 17:18:43   I am sad 49er video store closed. I remembered they were open until 1 am and had a large selection of domestic and international movies on DVD and tape. I was able to find a few international movies there and rented them. They may not had the latest movies in large quantity but provided alternate selection. —SimonFung

2011-03-22 13:25:34   Lots of things have changed in Davis in the last couple years, but this is the one change that honestly changed my level of attachment to this town. What a bummer. This place was everything an indy video store is supposed to be, and there aren't so many of them left. —calvin2

2011-03-27 13:23:26   bought several movies when they were going under. Pretty expensive if you ask me. 2 out of the 5 we bought were severely scratched. One, a fairly new movie, couldn't play more than 1/3 of the entire movie! Trying to contact them so I'm not stuck with expensive pieces of worthless plastic. Thought they weren't going under til March 31st, but their phone is already disconnected. frustrating! —Sabrina

2011-04-05 22:21:27   49er was a wonderful store, but there was still plenty of room for improvement. I worked as the manager of the store for several years and had intimate knowledge of the business. If anyone has the start-up money and wants to try their hand at opening their own I would be happy to lend my advice and possibly my services. 49er remained incredibly successful up until the owner's retirement this year. Stonegate video is still in town and I know Bizzaro World is trying their hand at rentals, but that still amounts to very little competition in terms of brick and mortar video rental stores. The Davis community deserves a first class rental store and it is a shame that there won't be one for the foreseeable future. —JakeJames

2011-08-04 16:50:56   Back in the 80's, if you didn't have a membership, you'd have to put a deposit down of like $80 for a VHS rental. I remember when "Back to the Future" came out on video, they got 50 copies in... all got rented out in an hour. Remember when you couldn't buy movies, only rent them? Guess I'm old ($#%!) —OldDavis73

2011-08-20 13:27:21   I am really sad these people are gone. I honestly think that as nice as it is to have Netflix around, that there are certain things you lose out when you don't have a video store. I remember in my first year at Davis, I had to rent a movie for film studies. I neither had the option to wait around for Netflix, or get it from Blockbuster. Blockbuster no longer had the movie either, which made 49er a great asset. I will miss this place. It truly was amazing. —davisaggie1

2011-11-17 09:26:46   I just got an email from 49er again. I was hopeful and thought maybe they had reopened, but it does not look that way. How strange to get the email again though.... —LolaTorney

2012-02-15 23:06:06   what year did it open? —davisrox

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