Forties

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wall_of_forties_2005.jpgA bunch of forties.

40 fl. oz. (1.183 liter) of fine malt liquor helps get your buzz on. "Forties" are a favorite among college students, alcoholics, and alcoholic college students. Most forties can be purchased for about the same amount a pint (16 fl. oz. or 473ml.) costs at a bar.

This page needs updating, is anyone willing to come with me? It involves a lot of biking.ArlenAbraham
This page does need to be updated quite badly. I'll try to do my part as I buy forties from around town.AngusEubangus, 7/8/2012

Sadly the King Cobra is not $1.39 at Albertsons anymore, it is now a depressing $2.00 - AFortyDrinker

Is it possible that the US Government is subsidizing the cost of cheap beer? I went to Music School in Boston in 1979-1981 and 32 oz. bottles (no 40s back then), were about $1.07 - $1.20. Granted, Back-Bay Boston is an expensive neighborhood, but still, why is there nary a price increase in ~34 years? How do I remember the pricing so clearly? We diligently saved change and 'pooled our pennies' to buy such, so we were very aware of the pricing. —BStein, 2/4/2014

Abstract

In this study, the prices of 40oz. beers are surveyed across every available vendor in the city of Davis, CA. Twenty-six vendors were surveyed, twenty-three of whom sold 40's or 32's, and the cheapest vendor for each type of 40oz. was identified. Data regarding 32oz. (1 quart or 946ml.) beers were also collected. Upon completing the study, 40oz. beers were consumed.

Introduction

lots_of_forties_2005.jpgPrice checking at Circle 6.

The forty provides an ideal amount of beer or malt liquor for consumption during social activities. The average UC Davis student consumes 0-3 drinks when they party, according to data collected in recent years. A 40 provides only slightly more than the desired 3 drink 'perfect buzz.' As such, it is critical to the well being of all consumers of 40oz. beverages to know the prices, selection, and additional information within their home town. In this case, a rigorous study of the prices and selection of 40oz. and 32oz. beer and malt liquor beverages in the town of Davis was performed.

Edward 40 Hands is an example of a drinking game requiring the use of a forty. Much of forty culture also translates over to 32oz. bottles as well, but never 24oz. because they are usually considered too close to the usual 12oz. size.

Materials and Methods

arlen_forties_journey_1.jpgArlenAbraham about to investigate some prices.

Price information was collected by going from store to store and checking listed prices on the shelf. If shelf prices were not available, prices were confirmed either by requesting a price check, or querying the cashier. In some cases the cashier did not reveal price information when asked or revealed possibly suspect information. These cases are noted as such. Information was collected with a pen and paper, and photographs were taken with a digital camera.

Data

How to use this table

Below the data found in this study are presented in two tables; one for 40's and one for 32's. Each column corresponds to a different brand of 40 or 32, each row, a different vendor. The cheapest vendors of each brand of 40 or 32 are highlighted in green. The numbers in parentheses indicate the alcohol content in percentage of alcohol by volume. Question marks indicate that a given vendor sells the corresponding 40 or 32, but pricing was not available. Calculations do not take question marks into account. All prices are listed before sales tax and CRV.

Fodies

Bud (5.0) Bud Light (4.2) King Cobra (5.9) Mickeys (5.6) Olde English (7.5) MGD (5.0) Steel Reserve (8.1) Coors Light (4.2) PBR (5.0) St. Ides (8.2) Magnum (5.6) Country Club (5.7)
Fast and Easy Mart (3rd and b) $2.59 $2.59 $2.09 $2.59 $2.59 $2.59 $2.59 $2.59
AM/PM (central Davis) $2.59 $2.59 $1.79 $2.29 $1.99 $2.59
Albertsons $2.99 $1.39
Chevron (Anderson & Covell) $2.90 $2.90 $2.90 $2.90 $2.90 $2.90 $2.90 $2.90
Safeway (North Davis) $1.99
Longs (West Davis)
Union 76 (West Davis) $2.69 $2.69 $1.99 $2.69 $2.69 $2.69 $2.51
Circle K $2.49 $2.49 $2.29 $2.39 $2.49 $2.49
Food Fair $2.75 $2.75 $2.85 $2.79 $2.75 $2.39 $2.75
Nugget (East Davis) $2.59 $2.59 $2.49 $2.39
Longs (East Davis) $2.79 $2.79 $1.99 $2.49
7-Eleven $2.69 $2.69 $2.59 $2.69 $1.69
Aggie Liquor $2.99 $2.99 $1.69 $2.49 $2.29 $2.49 $2.49 $1.69 $2.49 $2.00 $2.19
Quick Shop Market $2.74 $2.74 $1.49 $1.99 $1.99 $2.74 $1.79 $2.74 $1.69 $1.99
Circle 6 $2.07 $2.07 $1.49 $2.07 $2.07 $2.77 $1.79
Valero $2.89 $2.89 $2.59 $2.55 $2.69 $2.29 $2.39 $2.79
Nugget (South Davis) $2.59 $2.59 $1.99
Chevron (Chiles Road) $2.79 $2.79
Safeway (South Davis) $3.19 $1.99 $1.67
Chevron (Cowell) $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79
University Shell (Richards) ? ? ? ? ? ?
Olive Drive Market $2.69 $2.69 $2.69 $1.99 $1.99 $2.69 $1.99 $2.69
Frequency 20 17 16 15 15 13 11 10 6 3 1 3
Lowest $2.07 $2.07 $1.39 $1.99 $1.99 $2.49 $1.79 $2.39 $1.69 $2.49 $2.00 $1.67
Highest $3.19 $2.90 $2.90 $2.90 $2.90 $2.90 $2.90 $2.90 $2.39 $2.79 $2.00 $2.19
Mean $2.71 $2.66 $2.06 $2.49 $2.45 $2.68 $2.32 $2.63 $1.85 $2.64 $2.00 $1.95
Median $2.72 $2.69 $1.99 $2.57 $2.59 $2.69 $2.34 $2.64 $1.69 $2.64 $2.00 $1.99
Standard Deviation 0.23 0.20 0.50 0.32 0.35 0.13 0.38 0.17 0.30 0.21 N/A 0.26

Firdey Tooes

High Life (4.7) Coors (5.0) High Life Lite (4.2) Red Dog (5.0) Natural Ice (5.9) Natural Light (4.2) Busch (4.6) Ice House (5.5) Tecate (4.5) Bud (5.0) Bud Light (4.2) Carta Blanca (4.5) Mississippi Mud Sol (4.5)
Fast and Easy Mart (3rd and b) $1.49 $1.49 $1.49
AM/PM (central davis) $1.29 $1.49 $1.49
Albertsons $1.49 $1.49
Chevron (Anderson & Covell) $1.69 $1.69
Safeway (North davis)
Longs (West Davis) $1.49 $1.99
Union 76 (West Davis) $1.69 $1.29 $2.69
Circle K $1.25 $1.99 $1.25 $1.29 $1.29 $1.29
Food Fair $1.55 $2.39
Nugget (East Davis) $1.99 $2.00
Longs (East Davis) $1.49 $1.39 $1.29
7-Eleven $1.29 $1.29 $2.69
Aggie Liquor $1.19 $2.19 $1.19 $1.19 $1.19 $1.19 $1.29 $2.99
Quick Shop Market $0.99 $0.99 $0.99 $0.99 $0.99 $0.99
Circle 6 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25 $1.25
Valero $2.69 $2.59 $2.69 $1.19 $1.29 $2.59 $2.39 $2.39
Nugget (South Davis) $1.29 $1.49 $1.19
Chevron (Chiles Road) $1.79
Safeway (South Davis) $1.49 $2.79
Chevron (Cowell) $2.29 $2.29 $2.29 $2.29 $2.29 $2.29
University Shell (Richards) ? ? ? ? ? ?
Olive Drive Market $1.09 $1.09 $1.09 $1.09 $1.09 $1.09 $2.49 $2.49 $2.49
Frequency 20 12 12 10 8 8 7 6 5 2 2 2 1 1
Lowest $0.99 $0.99 $0.99 $0.99 $1.09 $1.09 $0.99 $0.99 $1.29 $1.99 $2.29 $2.49 $2.99 $2.49
Highest $2.69 $2.59 $2.69 $2.29 $1.49 $1.39 $1.29 $2.29 $2.79 $2.39 $2.39 $2.69 $2.99 $2.49
Mean $1.51 $1.77 $1.66 $1.34 $1.27 $1.23 $1.16 $1.38 $2.37 $2.19 $2.34 $2.59 $2.99 $2.49
Median $1.39 $1.59 $1.49 $1.25 $1.27 $1.22 $1.19 $1.25 $2.59 $2.19 $2.34 $2.59 $2.99 $2.49
Standard Deviation 0.42 0.53 0.54 0.38 0.13 0.10 0.12 0.52 0.61 0.28 0.07 0.14 N/A N/A

Calculations

In this table, prices per ounce of ethanol are compared. In layman's terms, this table shows "the best bang for your buck." For comparison, the approximate price of a 1.75 liter bottle of Smirnoff vodka is listed. Beers are sorted in descending order with respect to price per ounce of ethanol.

Beer Size ABV Cheapest Vendor Price/ fl. oz. of EtOH
Steel Reserve 40 8.1% $1.79 Quick Shop Market $0.55
Ice House 32 5.5% $0.99 Quick Shop Market $0.56
Natural Ice 32 5.9% $1.09 Quick Shop Market $0.58
King Cobra 40 5.9% $1.39 Albertsons $0.59
Coors 32 5.0% $0.99 Quick Shop Market $0.62
Red Dog 32 5.0% $0.99 Quick Shop Market $0.62
High Life 32 4.7% $0.99 Quick Shop Market $0.66
Magnum 40 5.6% $1.49 Aggie Liquor $0.67
Busch 32 4.6% $0.99 Quick Shop Market $0.67
Country Club 40 5.7% $1.67 Safeway (South) $0.73
High Life Lite 32 4.2% $0.99 Quick Shop Market $0.74
St. Ides 40 8.2% $2.49 Aggie Liquor $0.76
Natural Light 32 4.2% $1.09 Olive Drive Market $0.81
Old English 40 5.9% $1.99 AM/PM,Quick Shop Market,Olive Drive Market $0.84
PBR 40 5.0% $1.69 7-Eleven,Aggie Liquor, Quick Shop Market $0.85
Mickeys 40 5.6% $1.99 Quick Shop Market, Olive Drive Market $0.89
Tecate 32 4.5% $1.29 Aggie Liquor $0.90
Handle of Smirnoff 59.17 40.0% $22 Safeway $0.93
Bud 40 5.0% $2.07 Circle 6 $1.04
Bud Light 40 4.2% $2.07 Circle 6 $1.23
Bud 32 5.0% $1.99 Longs (West) $1.24
MGD 40 5.0% $2.49 Circle K, Longs (East) $1.25
Coors Light 40 4.2% $2.39 Nugget (East) $1.42
Bud Light 32 4.2% $2.29 Chevron Cowell $1.70
Carta Blanca 32 4.5% $2.49 Olive Drive Market $1.73
Sol 32 4.5% $2.49 Olive Drive Market $1.73
Mississippi Mud 32 ?? $2.99 Aggie Liquor ??

Conclusions

king_cobra_albertsons.jpgKing Cobra: The current price winner at $1.39 at Albertsons.

King Cobra at Albertsons was the cheapest forty, at $1.39.

In terms of dollars per fl. ounce, the firdy toos of High Life, Coors, High Life Lite, Red Dog, Busch, and Ice house at Quick Shop Market are the cheapest overall at $0.99 for 32 oz. (which equals $1.24 for 40 oz.).

For the most ethanol per dollar spent, Steel Reserve from Quick Shop Market is the best value.

Disclaimer

All prices are subject to cashier inaccuracies, market fluctuation, and acts of God.

Outside Research

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