| Location |
| 500 1st St. in the Davis Commons |
| Hours |
| TBA |
| Phone |
| TBA |
| Payment Methods |
| TBA |
| Established |
| Late Spring 2010 |
| Website |
![[WWW]](http://wikispot.org/wiki/eggheadbeta/img/sycamore-www.png){kind=small} http://www.pinkberry.com/ |
Pinkberry is a popular chain of upscale frozen yogurt dessert restaurants originating from Southern California. It can be argued the store helped launch the current Asian-inspired semi-tart frozen yogurt craze that is popular in certain urban areas around the nation.
Taking over the former location of Papyrus, the franchise adds to the already saturated market of frozen yogurt shops in Davis. They are slated to open in early to late 2Q.
Along with Thai restaurants and sushi buffets, add frozen yogurt to the list of businesses of which Davis has a plethora.
SacBee article detailing the endeavor.
According to the Davis Enterprise, Swirl was forced to change it's name in 2008 to Cultivé due to Pinkberry's claim that the "Swirl" name was too similar to their trademarked phrase, "swirly goodness." Pinkberry also claimed that the leaf used in Swirl's logo was too similar to the leaves used in Pinkberry's logo.
Comments:
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2010-02-05 13:56:47 Opening a FroYo shop within about 30 feet of Ben and Jerry's seems like a bad decision to me. —rfrazier
2010-02-05 20:42:44 OMG Yes! —GregWebb
2010-02-06 10:18:42 Another FroYo place? Are you serious? Yogurt Shack is just up the street, Ben and Jerry's right next door, Cultive not much farther downtown, then YoloBerry, Sugar Plum, Tutti-Frutty - overkill. —ChristyMarsden
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Pinkberry isn't just any other froyo place; it's pretty much the froyo place in SoCal, the template so to speak. they must've had their eyes on Davis for a while, which may explain why the company forced Cultive to change their name from Swirl (a term they claim is theirs alone). it'll be interesting to see how their full-serve model flies in town. cultive saw a need to make the switch to self-serve for a reason. i guess we'll see how much branding and name recognition (as well as location) prevails over perceived value.
2010-02-06 11:33:28 I'm sticking with the local joints, personally. —CovertProfessor
2010-03-18 22:07:59 I'll give them a try at least once, but I'll be slightly biased because they made Swirl change their name. It's going to be Swirl for me, always >:( —AlexanderHo
2010-03-18 22:37:39 Well, it's definitely good that they are coming here. This has been a town as completely devoid of yogurt shops as it is devoid of places to get sushi, thai, pizza, burgers, or bicycles. And according to the Sacramento Bee article, they mainly differentiate themselves by being...more expensive?! Seems like an unusual strategy to me... —IDoNotExist
2010-03-18 23:28:23 this is right down the street from Yogurt Shack & Cultive. Gosh, nothing wrong with a variety, but dang, too much variety in this case... rather than allowing a business to do well because of it's uniqueness, this is just starting up a trend that will cause all of the other yogurt shops to have mediocre business, neither of them can really prosper like this... —ThUn
