Oh, come gather round children and let us consider the icy concoction known as frozen yogurt. Or as is the common nomenclature of our times: FroYo, the
bearer of the ring of Sauron (no, that was someone else). It has risen and fallen in popularity over the years, and ever shall do so. But here in the microcosm of Davis we can consider and record the ascent to greatness of fermented milk, frozen and laced with the bounty of nature and humanity.
I Can't Believe It's Yogurt and This Can't Be Yogurt was the great cry during the frozen yogurt craze of the 1980s, and indeed in Davis there was a TCBY in the the Marketplace next to Dos Coyotes. It was replaced in 2005 by Cold Stone Creamery. Here the tale grows fuzzy; does this particular store date itself to being a product of the 1980s craze? Certainly the company as a whole is, but when it was founded locally remains unknown to common lore. Edit this entry and add to the knowledge of the people if you know when it was founded here in town!
The late 2000s and early 2010s saw an explosion of frozen yogurt shops, much like the 1980s. Heck, for that matter the 1980s itself saw an explosion in popularity in the late 2000s and early 2010s. The wiki has stood as a keeper of the people's memory during this time, so during this period the annals of time are better recorded. Herein find a record of their coming (and going) during this turning of the great wheel:
|Sweet Temptations (????-????)|
|(founded ????) TCBY|
|(founded ????) Baskin-Robbins|
|Swirl||Cultivé Frozen Yogurt|
|Yolo Berry Yogurt|
|Tutti Frutti Frozen Yogurt|
Dubious fact: Early in California's history, Spanish explorers built FroYo stations called "Missions". (next)