de Luna with Watermelon Music in the background
| Location |
| 521 2nd Street |
| Hours |
| Mon-Fri: 10:00AM-5:30PM |
| Sat: 10:00AM-5:00PM |
| Phone |
| (530)753-3351 |
| <dick AT delunajewelers DOT net> |
| Web site |
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De Luna Jewelers is a family-owned jewelry store featuring
Nambé metalware and crystal, high quality estate jewelry, and a selection of contemporary gold and silver jewelry. What's most unique and special about De Luna is their selection of Native American, Indio and Southwest style folk arts — the store features intricate Zuni, Navajo, and Hopi jewelry, and beautifully handcrafted and detailed pottery of the Casa Grande and Rio Grande pueblos. De Luna's side room offers an elaborate selection of high quality Oaxacan alebrijes, fantastic brightly painted almost-mythical woodcarvings. Recently, they've begun offering a limited selection of paintings by Latino artists as well. If De Colores is your kind of shop, De Luna will graduate your collection to a higher plane.
Owned by Richard Luna, the service at De Luna is always warm and friendly whether you're just window shopping, looking around for the tenth visit, or finally going in to make a purchase. De Luna also does custom designs, jewelry appraisals, cleanings, restoration and repairs.
What do you think of DeLuna's?
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They do custom work if you can't find anything you like or have something very specific in mind. We got my wife's wedding ring there. — RussBowlus
2005-11-14 10:56:55 A really nice place to do business. Great service, wonderful people! —SharlaDaly
2006-11-10 21:18:27 Whether purchasing something, resizing, or cleaning, we've had a positive experience. The employees are very patient and eager to help. —ErwinSena
2007-03-03 11:41:25 Great place to go shopping — the people who work there are very nice and they are willing to spend a lot of time with you to customize what you want. Good place to get a wedding ring. —AlexPomeranz
2007-05-28 13:17:25 wonderful place. We got both our wedding rings and several other pieces of jewelry from Deluna's and have always had a good experience. —HeatherFlood
2007-08-02 02:29:18 my wedding ring from here was modest but the nicest diamond my husband could find. couple years ago I brought my ring back because the diamond was chipped. the jeweler there advised a change in the setting to look better, which I was a little reluctant about because the original setting was specifically advised to be very secure, important for my job. he assured me the change would not be a problem. 2 weeks after I got my ring back I looked at my ring and the diamond was gone - it had fallen out. we went back and told them what happened. the owner said he was sorry, but he would not replace my diamond. the owner offered another diamond "at below retail" so my husband bought that, but I don't wear my ring anymore because of the memory it evokes. —ellie
2007-08-04 15:31:48 We brought a wedding ring that we had purchased from a different jewelry store to have it appraised and sized. The employee my fiance dropped it off with told him it would take a week. It has been over two weeks now, and each time we call, the woman who answers the phone is very evasive and extremely unapologetic about the delay. I felt that we are being dismissed because we are younger customers. —susanne
2007-09-05 14:59:40 Had a tension-type ring resized there and it took over a month to get back. When i did get it back it was the wrong size and I had to take it back again. Needless to say but I'm still waiting on it. So slow...ugh. —Miley
2008-01-22 15:19:51 My fiance and I went to DeLuna's to design my wedding ring back in July '07. We came to them with specific needs for a rare stone, in place of a traditional centered diamond, and they were so great at locating it for us. They dug around with other resources and found a few in Japan for us to pick from (very rare). They were very quick about it and have waited on us hand and foot ever since. The only thing I'd change, is I wish they would have given us a bit more of their personal input about their expertise concerning the stone. They were very friendly, timely, fare priced, and gave a beautiful, high quality product. —Sierra
2008-02-02 15:50:41 I've purchased a watch here, as well as a necklace for my girlfriend, and eventually I bought both an engagement ring and two wedding bands for that same girlfriend at DeLuna's. The staff is amazing: I've experienced small-town customer service before, but their sales staff is awesome! I still go in just to say hi and get my wife's ring shined! I seriously don't go anywhere else now. —dlacy
2008-11-07 00:01:15 I have brought 3 pieces of jewerly here for repair on 3 seperate occasions. good prices, good work, and trustworthy. i haven't bought anything, but they do a nice job in repairing jewelry. :) —ascapoccia
2009-06-05 08:20:09 This is by far the best jeweler I could find. I tried all online stores and major jewelers and local ones around Sac, SF, LA, SanJo. I regret getting my diamond elsewhere. They do their best to help you find what customers need. They have the very best people working there and their prices are amazing. They do custom work for excellent price. I got my fiancee's diamond mounted on a custom-made setting. Mr. Luna and his wife are the very best jewelers. Don't waste your time online or in Zales, Shanes, Tiffanys, etc. If you have questions go directly to them and you'll see how great they are. You can even contact me and hear from me why you SHOULD buy from them and do business with them. They repair, sell, fix, etc. They have a great selection of other items besides their beautiful jewelry. Check their websites and visit the store before you keep looking for jewelry! —shiwalogo
2009-07-21 11:43:05 I recently had my wedding band and engagement ring soldered together and couldn't be happier with the work done by DeLuna's. Jeweller Sean's work was meticulous and he even aligned the inscription on the inside of my wedding band with the top of my engagement ring (allowing me to have the ring enlarged later if needed, without affecting the inscription). The soldering is seamless on the inside surface of the rings yet the outer curved surfaces are intact - they look separate but are cleanly joined. The fit was not changed in the soldering process and my rings were returned to me in spotless condition - they had been cleaned and buffed to remove accumulated scratches from the years. The sales and service staff were polite and knowledgeable each time I spoke with them. I wouldn't hesitate to recommend DeLuna's to my friends. —AG
2010-02-22 13:55:32 I had my wife's wedding ring repaired here. I made it while in dental school and it was just too thin so it cracked. The crack was right next to the stone so I was not sure how they were going to do it without damaging the stone. The jeweler showed me they have a laser welder, very cool!! They did a great job, shined up the ring too. The repair was very affordable ($35 for the weld only) and the customer service was friendly and kind. —DagonJones
2010-04-14 15:52:17 My wife and I have had more than one unpleasant experience at de Luna. Our last visit prompted us to take action. Please see the letter copied below and our complaint with the Better Business Bureau, BBB CASE#: 65004532.
January 17, 2010
de Luna Jewery
521 2nd St
Davis, CA 95616
CC: Facsimile to (530) 753-0999
CC: Email to dick@delunajewelers.net
Mr. de Luna,
While shopping for wedding bands in your store on December 26th, my fiancée presented you with her late grandmother's ring and asked if you could determine its age. During your inspection you accidentally dropped the ring. Before falling to the floor it struck a display cases and one of the diamonds became dislodged and separated from the ring.
The diamond was found and considering my fiancée's intention to wear the ring during our ceremony on the 28th, you offered to repair the ring by 5 PM that day with no indication that there would be a charge for the repair.
When I returned to pick up the repaired ring I was presented with a bill totaling $48 for the repair. I informed your representative that the ring required repair because it was dropped by you, and that it was my belief that the store, not us, was responsible for the damage and subsequent repair cost. She stated that, "I was lucky the ring was dropped there and not somewhere else."
Our ceremony being two days away, and not having time or energy to argue with someone who obviously lacked any level of sympathy, I begrudgingly paid for the repair with my American Express card.
It goes without saying that we are extremely dissatisfied with the service we received at your store and feel that we should not have to pay for the repair that was required because of your negligence.
I writing today to request a full refund to my American Express card of the $48 paid for the repair.
I look forward to your immediate attention to this matter. Should I not receive a full refund promptly, I will initiate a dispute with American Express, file a complaint with the Better Business Bureau, post my experiences with your store to daviswiki.org, and contact any associations or accrediting agencies you are affiliated with.
Sincerely,
Scott M Decker —Scott-M-Decker
2010-04-14 19:40:16 I think its a nice store...Granted I haven't been in a long time. But I do have to say that the one time I went in there as a potential customer, it was to get one of my Grandma's rings appraised. She left it to me and I was going to use it as my engagement ring. When I brought it in, I was promptly told it was worth next to nothing, then they offered to buy it. I declined, but they did clean my ring for free. —jsbmeb
2010-12-21 12:45:13 My husband and I went into DeLuna's a little over a week ago to start looking for a new diamond to upgrade my engagement ring. We were still in the "just talking about doing this" phase, but after looking at the beautiful dimonds they had in stock, I was sold in about 5 minutes! Adrian showed us 3-4 different stones they had that met our specs, all in an array of price ranges. He took the time to sit with us while we talked it over. Initially we walked out with nothing to give it a few days to think it over, but by Tuesday we went in and purchased it, and by Friday we had the new ring in hand. My ring needed modification for the new setting, but we basically left it up to them to do what they needed to do. In the end, I absolutely love the new setting...it's exactly what I would have chosen myself. They will also honor the purchase price of the diamond should we ever want to do another upgrade. All in all, the experience was amazing and I'd highly recommend DeLuna. —AmLin
2011-02-16 16:54:45 Great service and with a smile. Adrian Blanco who works there is really a gem. Had limited money with my scholarship. I gave him my budget and he went out of his way to help and finally get something together within my price limitation. More than satisfied with this great service and the warmth of this shop and its owners and workers. An unforgettable experience. —RajivSaxena
2011-10-26 14:49:47 My husband first went to de Luna to purchase my engagement ring. I had given him an idea of what I wanted, but I knew it was something that had to be custom made, so I suggested he go to de Luna since it was an independently owned store where he would get personal service. After the proposal he told me about his experience. The owner had worked with him personally to create a ring that was exactly what I wanted, as beautiful as my husband wanted, and was within his price range. Since then de Luna has been our one and only jewelry store. Over the past few years I have worked with Adrian to custom design a couple pieces of jewelry, and each time it is a wonderful experience. I always stop by to say hello to the staff and have my jewelry looked over and cleaned.
I love coming to de Luna because not only is it a beautiful store with wonderful product, but the staff remember who you are and make you feel welcomed. I recommend de Luna to anyone who is looking for a jeweler that they can trust and can come to for years. —LaurenJones


