107.9 FM
Call Letters
Transmitter Location(s)
Business Phone
(916) 334-7777
Business Fax
(916) 334-1092
Studio Line
(916) 766-1079
Parent Company

The End is a radio station based out of Sacramento. It is a Top 40 station geared toward the 14 to 24 year old market.

The station used to produce one of the top-rated morning drive programs, entitled The Morning Rave. A 28 year old mother died from water intoxication following a dangerous radio station contest entitled "Hold Your Wee For A Wii". This prompted the station to fire 10 employees, including all of the morning show DJs, and indefinitely cancel the morning program. The story made international headlines. Over a year and a half later, lawsuits are still being filed.

Despite their call sign, they do not discuss DnD on the radio, though they probably should.