KDVS DJs at Picnic Day 2005 The KDVS Fundraiser is an annual April event that benefit's Davis's radio station, KDVS 90.3 FM. The station broadcasts into the Sacramento Valley and toward the Bay Area. The funds raised each year cover over two thirds of the station's operating budget. In exchange for listeners' donations, the listeners can select a "premium"--a thank-you gift consisting of music, books, t-shirts, crafts, shot glasses, gift certificates, opportunities for free live DJ services, time live on-air, and countless other fun items that are usually worth more monetarily than the amount of the listener's pledge. The station gets this stuff from record labels, local businesses, crafters, and other donors who care about supporting non-corporate community radio and want to help the station thank its listeners for their donations.

Longtime KDVS volunteer Rick Ele has stated in relation to the fundraiser: "Just to make a better case of why we need this money...KDVS does not receive any taxpayer money. A lot of people think that because we are a "public" radio station, we do, but we don't. Much of the budget comes from ASUCD registration fees. On a per quarter basis, not quite a dollar per student goes to KDVS for our expenses. The next biggest part of our budget comes from listener contributions, and we only ask for donations for one week a year. This is it. A little bit more money comes from the support of local business sponsorship. We run a 9200 watt station with a big web presence on just under $100,000. The Stanford station is 1/20th the power and runs on 3.5 times that. So it's very important to have the support, and there's so much we do to deserve it. Please keep donating and help us out...thanks!"

History of the Fundraiser

The KDVS Fundraiser began in 1993 as the result of ASUCD budget cuts. The fundraiser is an integral part of KDVS' current operations, with listener donations accounting for 65% of the the the station's yearly budget. The size and amount of funds pulled in during the fundraiser have increased over the years. In 1997, KDVS raised $12,000. Their 2004 fundraiser goal was $55,000, and they pulled in $50,000 (with the addition of an unofficial second week of fundraising). In 2005 the fundraising goal was $60,000 and $60,056 was raised. That June 6, they had reached a total of $62,590 in funds, announcing so on their website. In 2006, the goal was raised to $65,000, which was met about one hour before the deadline. The total for the week was $66,177. The 2007 goal of $70,000 was reached at approximately 10:30 p.m. on the last day of the fundraiser.


Year by year

• 2012

April 23-April 30

Theme:

Goal:

Amount totaled:

Noteworthy on-air shenanigans/exceptional premium offers:

• 2010

April 19-April 25

Theme: Let Freeform Ring

Goal: $60,000 dollars

Amount totaled:

Noteworthy on-air shenanigans/exceptional premium offers:

• 2009

April 20-April 26

Theme: A Sound Investment

Goal:

Amount totaled:

Noteworthy on-air shenanigans/exceptional premium offers:

• 2008

April 21-27

Theme: Homemade in Davis

Goal: $75,000

Amount totaled:

Noteworthy on-air shenanigans/exceptional premium offers:

• 2007

Dates?

Theme: Radio Justice for All

Goal:

Amount totaled: over $73,000

Noteworthy on-air shenanigans/exceptional premium offers:

- Punk Roge and Riot sang punk songs about callers-in (donors)

- Local favorite band Buildings Breeding did a fundraiser show on Live in Studio A

- Art Lessing and the Flower Vato snorted cayenne pepper for every $100 donated to the station! That's hot!

- AWESOME CD packages, from Miles Davis, Of Montreal, and Rites of Spring to Johnny Cash, Beck, Ozomatli, the RZA, and Mastadon. Simply put, there was something for everyone.

- Interesting freebies such as fondue sets and fondue books, toasters, vintage '60s ottomans, suitcases, classic novels, videos, decorative vinyl by the pound, 45s and tons of other stuff

- The DJ compilation package with comps made by KDVS favorites like DJs Mucky, Rick, Megan, Janie, Maggie Cat, and many more! Plus a special local music compilation put together by KDVS Recordings


Premiums

As stated previously, KDVS premiums are thank-you gifts from the station to donors. They consist of music, books, t-shirts, crafts, shot glasses, gift certificates, opportunities for free live DJ services, time live on-air, and countless other fun items. They are tiered based on how much a listener has donated, so if you donate $5, you can select a premium from the $5 category, though what you receive is actually usually worth more monetarily than the amount of their pledge, so it's a win-win! The station gets these items from record labels, local businesses, crafters, and other donors who care about supporting non-corporate community radio and want to help the station thank its listeners for their donations. Sample premiums:

$25 will get you this super-duper underpantsOne of the $5-tier premiums; one-of-a-kind illustrationsA $10 donation will get you this shot glass...or anything of your choosing in the $10 tier$175 during the 2015 fundraiser could get you Raider's tickets$30 for hallmark turntable head KDVS t-shirt


Advertising

The fundraiser is promoted in a variety of manners, including but not limited to physical fliers, online social media posts, and print and digital write-ups.

A flyer for the 2012 fundraiser